“Icebreaker was founded on ensuring respect for our fibre all the way through the value chain, from sheep to shirt. We were one of the first brands to exclusively use wool from non-mulesed sheep. It’s important to the consumer, but even more importantly it’s important for the animal. Consumers are more conscious than ever and we feel it is our responsibility to drive awareness and demand for ethically-sourced product.” 

“As a responsible retailer animal welfare is important to us and the use of Mulesing has for many years been highlighted as a particularly traumatic procedure. We cannot condone the use of Mulesing, especially when there are other methods of controlling fly infestations, and are therefore happy to sign this letter showing our support in the phasing out of this procedure” 

“When the issue of mulesing became known about six years ago, we reacted very quickly and contractually banned this practice and excluded Australia as a country of origin. We then joined forces with other stakeholders to establish a standard that could ensure animal welfare throughout the entire supply chain. Today we source the often-affected merino wool only certified to the Responsible Wool Standard, which excludes mulesing. In the future, we want to offer all wool types only as sustainable and certified quality.” 

“Mulesing is outdated and unnecessary. We appreciate the high value of ethically sourced wool and are committed to being part of positive change.”